Control before contact.

Recency is not permission

The Desk groups contacts as Warm, Lukewarm and Cold using your supplied dates and status. These labels help organise your review. They do not establish consent, lawful basis, deliverability or permission to contact anyone.

Opt-outs remain protected

Suppressed contacts are excluded from the automated email campaign. Importing them again or buying access does not remove the restriction. A recorded reply holds that person's remaining campaign emails; an opt-out cannot be resumed as an ordinary reply.

Messages use your reviewed facts

Your business questionnaire supplies the starting drafts. Leave optional proof blank when you have no substantiated result to claim. The Desk does not visit your website to invent facts. Review the actual wording before you approve a sequence.

Sending has separate requirements

A file upload or payment sends nothing. Sending requires the relevant subscription, an approved business sender, readiness checks and your approved sequence. Sending limits, suppression and opt-out controls still apply. Delivery, replies, bookings and revenue are never promised.

A preview is private, not anonymous

The free preview shortens contact details on screen and covers up to 100 rows per calendar month. Underlying records still exist in your private account. Unconfirmed preview data expires after 48 hours.

Prepare the file carefully

Use your own past enquiries and customers, include known opt-outs, and remove passwords, payment details, health notes and information about children. Do not rely on automated checks to find every sensitive item.

Your account stays under your control

Account deletion removes customer data from the running app. Ordinary backups normally expire within 30 days. If a recovery failure would leave no verified recoverable copy, an isolated encrypted recovery copy may be kept longer until a replacement is verified. It is used only for recovery, and deletion instructions must be reapplied after restoration. Payment records held by Paddle follow its own retention rules. The privacy notice, terms and data processing agreement describe the applicable arrangements.