Lead Recovery
Free preview
Copy-ready sequence library
Follow up without sounding like spam.
These are starter SMS + email reactivation packs for a client’s own prior leads. They are deliberately plain, respectful, and easy to approve before a campaign runs.
Sample copy only · owned prior contacts only · opt-out wording includedBefore using any sequence
- Confirm the list is the client’s own CRM, inbox, quote list, booking system, or lapsed-customer export.
- Remove opt-outs, STOP replies, unsubscribes, bounced contacts, wrong numbers, and do-not-contact notes first.
- Adjust the opening line so the prior relationship is truthful. Never pretend there was a recent conversation.
- Client approves audience, message, timing, and reply handoff before anything sends.
Home services: quote never booked
For trades, HVAC, cleaners, landscapers, remodelers, and local service teams with old quote or enquiry records.
Touch 1 SMS
Hi [First Name], it’s [Business]. You asked us about [job/service] a while back and I’m checking whether you still want help with it. If yes, reply here and we’ll reopen the quote.
Opt-out line: Reply STOP to opt out.
Touch 2 Email
Subject: Still need help with [job/service]?
Hi [First Name], we had an old enquiry from you about [job/service]. If the job is still open, we can take another look and send the next step. If it’s already sorted, no problem, just let us know and we’ll close the file.
Hi [First Name], we had an old enquiry from you about [job/service]. If the job is still open, we can take another look and send the next step. If it’s already sorted, no problem, just let us know and we’ll close the file.
Include unsubscribe / do-not-contact path.
Touch 3 SMS
Last check from [Business]. Should we close your old [job/service] enquiry, or would you like someone to follow up with the next available slot?
Opt-out line: Reply STOP to opt out.
Route replies to: booking link, estimator callback, or quote refresh inbox.
Hold back: opt-outs, bad numbers, disputes, unclear source, and very old contacts without context.
Clinics: enquiry or missed appointment
For clinics and wellness providers where tone must stay careful, helpful, and non-pressuring.
Touch 1 Email
Subject: Checking in after your enquiry
Hi [First Name], you contacted [Clinic] about [service] previously. If you still need help, we can point you to the right next step or appointment option. If not, no action needed.
Hi [First Name], you contacted [Clinic] about [service] previously. If you still need help, we can point you to the right next step or appointment option. If not, no action needed.
Include unsubscribe / do-not-contact path.
Touch 2 SMS
Hi [First Name], [Clinic] here. Just checking whether you still wanted information about [service]. Reply YES and we’ll send the next step, or STOP to opt out.
Keep health details minimal; avoid sensitive assumptions.
Touch 3 Email
Subject: Should we close this?
Hi [First Name], final check. Should we close your old [service] enquiry, or would you like us to send booking/info options?
Hi [First Name], final check. Should we close your old [service] enquiry, or would you like us to send booking/info options?
Include unsubscribe / do-not-contact path.
Route replies to: reception inbox or approved booking page.
Hold back: sensitive cases, medical details in notes, unclear consent, or jurisdiction-specific risk.
Gyms: lapsed trial or membership
For lapsed members, old trial requests, and “came once then vanished” contacts.
Touch 1 SMS
Hey [First Name], it’s [Gym]. You tried/asked about training with us before, want us to send the easiest way to restart this month?
Opt-out line: Reply STOP to opt out.
Touch 2 Email
Subject: Want a simple restart option?
Hi [First Name], if getting back into training is still on your list, we can send a simple restart option, no pressure, just the next available class or intro session.
Hi [First Name], if getting back into training is still on your list, we can send a simple restart option, no pressure, just the next available class or intro session.
Include unsubscribe / do-not-contact path.
Touch 3 SMS
Should we close this out, or would you like the restart link from [Gym]? Reply LINK and we’ll send it.
Opt-out line: Reply STOP to opt out.
Route replies to: membership advisor or intro-class booking page.
Hold back: cancellation complaints, injury notes, charge disputes, and opt-outs.
Agencies: proposal went quiet
For B2B leads that asked for a proposal, audit, or call and then disappeared.
Touch 1 Email
Subject: Should we reopen this?
Hi [First Name], you previously asked [Agency] about [project/result]. If it’s still a priority, I can send a short next-step plan. If not, I’ll close the thread so we don’t keep chasing you.
Hi [First Name], you previously asked [Agency] about [project/result]. If it’s still a priority, I can send a short next-step plan. If not, I’ll close the thread so we don’t keep chasing you.
Include unsubscribe / do-not-contact path.
Touch 2 Email
Subject: Quick idea for [Company]
One simple place to restart: [specific next step]. If useful, reply “send it” and I’ll share the outline. If timing changed, no worries.
One simple place to restart: [specific next step]. If useful, reply “send it” and I’ll share the outline. If timing changed, no worries.
Do not invent urgency or results.
Touch 3 SMS/Email
Final check. Should we park the [project/result] conversation, or is it worth a quick 10-minute reset?
Opt-out / unsubscribe path required.
Route replies to: calendar link or founder inbox with context.
Hold back: contacts from purchased lists, scraper tools, or unclear source.
Real estate: valuation or viewing enquiry
For prior valuation requests, viewing no-shows, and old buyer/seller conversations.
Touch 1 SMS
Hi [First Name], it’s [Agent/Team]. You asked us about [valuation/viewing/property type] before, are you still looking for help with that, or should we close it out?
Opt-out line: Reply STOP to opt out.
Touch 2 Email
Subject: Still looking at [area/property]?
Hi [First Name], checking whether your plans around [area/property/valuation] are still active. If yes, we can send the current options or book a quick update call.
Hi [First Name], checking whether your plans around [area/property/valuation] are still active. If yes, we can send the current options or book a quick update call.
Include unsubscribe / do-not-contact path.
Touch 3 SMS
Last check from [Agent/Team]. Want the latest options for [area/property], or should we mark this as no longer active?
Opt-out line: Reply STOP to opt out.
Route replies to: agent callback list or valuation booking link.
Hold back: stale third-party lists, opted-out buyers, and unclear consent history.
Start with the list, not the copy: use the account-based free preview first, suppress risky contacts, then adapt one of these sequences to the exact segment.
Start the free preview →This library is operational copy, not legal advice. It is for the client’s own prior contacts only. Every message must be reviewed against the client’s sector, region, consent records, and suppression list before sending.